COMM 287: ADVERTISING AS SOCIAL COMMUNICATION
This course, examines the social, cultural, and economic significance of advertising in advanced consumer societies. The lectures were delivered in the Fall of 2023 and are accessible as streaming video. The course consists of 46 lectures organized into 3 parts.
Syllabus for COMM 287Part One: Existing Debates & the Development of the Consumer Culture
- 01. Why Study Advertising 1
- 02. Why Study Advertising 2
- 03. The Immense Collection of Commodities 1
- 04. The Immense Collection of Commodities 2
- 05. The Social Life of Diamonds 1
- 06. The Social Life of Diamonds 2
- 07. The Social Life of Diamonds 3
- 08. Criticisms of Advertising 1
- 09. Criticisms of Advertising 2
- 10. Criticisms of Advertising 3
- 11. Criticisms of Advertising 4
- 12. Criticisms of Advertising 5
- 13. Defenses of Advertising 1
- 14. Defenses of Advertising 2
- 15. The Transition from Rural to Industrial
- 16. The Invention of the Advertising Industry
- 17. Four Stages 1
- 18. Fours Stages 2
Part Two: Advertising and Social issues
- 19. The Fifth Stage 1
- 20. The Fifth Stage 2
- 21. How Ads Work 1
- 22. How Ads Work 2
- 23. How Ads Work 3
- 24. Five Formats
- 25. Selling Sickness 1
- 26. Selling Sickness 2
- 27. Marketing & the Opiod Crisis
- 28. Kids & Advertising 1
- 29. Kids & Advertising 2
- 30. Kids & Advertising 3
- 31. Food & Obesity 1
- 32. Food & Obesity 2
Part Three: Globalization, Happiness and the Future
- 33. The Hidden Abode of Production 1
- 34 The Hidden Abode of Production 2
- 35. The Hidden Abode of Production 3
- 36. The Hidden Abode of Production 4
- 37. The Paradox of Affluence 1
- 38. The Paradox of Affluence 2
- 39. Limits to Satisfaction 1
- 40. Limits to Satisfaction 2
- 41. Limits to Satisfaction 3
- 42. Limits to Satisfaction 4
- 43. The Edge of the Apocalypse 1
- 44. The Edge of the Apocalypse 2
- 45. Visions of the Future
- 46. Conclusion