VIDEO LECTURE- The Factory in the Living Room
"The Factory in the Living Room: How Television Exploits Its Audience", Distinguished Faculty Lecture, University of Massachusetts, March 8, 2007
Sut Jhally argues that they way to understand commercial media such as television is to switch from the idea that they are putting things into people (messages and meaning) and instead view them as taking/extracting something from the audience (economic value). Television watching in the home is organized according to the logic of the industrial factory. But in the living-room factory, there are no child labor laws.
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