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> Audio and Video
Audio and Video
Watch or listen to lectures and interviews with Sut Jhally
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VIDEO LECTURE- The Factory in the Living Room
"The Factory in the Living Room: How Television Exploits Its Audience", Distinguished Faculty Lecture, University of Massachusetts, March 8, 2007
Sut Jhally argues that they way to understand commercial media such as television is to switch from the idea that they are putting things into people (messages and meaning) and instead view them as taking/extracting something from the audience (economic value). Television watching in the home is organized according to the logic of the industrial factory. But in the living-room factory, there are no child labor laws.
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VIDEO INTERVIEW - The Media Education Foundation
"The Media Education Foundation: Origins, Functions and Purposes."
In this interview, Sut Jhally talks about the Media Education Foundation: how it started, how it functions and why media education is important.
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VIDEO LECTURE- Understanding Globalization
"Understanding Globalization: Unpeeling the Social History of Commodities", Fourth Biennial World Affairs Symposium, Keene State University, November 5, 2005
Using a multi-media presentation, Sut Jhally attempts to make the concept of "globalization" concrete. Using familiar objects (sneakers, coffee, diamonds, carpets) he traces the social history of these products and shows how everyone is implicated in the system of global production, distribution and consumption.
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Click here for Streaming Video Part 2
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Audio Lecture - Advertising and the End of the WorldIt's no accident that the rise of modern advertising coincides with the rise of mass production. As capitalism became better and better at making more and more stuff, it required new methods that would convince people to keep buying. Today's hyper-consumerism is driven by ever more sophisticated advertising and public relations techniques. The specific product is secondary. What they're really selling is lifestyle, ideology and sometimes, even war.
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Audio Lecture - 9/11 and the Uses of Fear9/11 is a template and trigger for a range of emotions. Who can forget the horror of that day? One shouldn't. But at the same time we should be aware of how 9/11 is being used as a weapon of intimidation to silence critics of the Bush war on terrorism. Those who speak out are labeled anti-American. We are all supposed to suspend critical thinking, be obedient and listen in awe to the pronouncements from Big Brother. People are kept on the edge of their seats by constant alerts, warnings and threats of new attacks. In a state of fear, citizens are vulnerable to manipulation by opportunistic politicians and a sensationalist media. "Dissent in a time of war," historian Howard Zinn says, "is the highest form of patriotism."
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Audio Lecture - Peace, Propaganda & the Promised LandThe Israeli-Palestinian conflict is drenched in distortion, myths and half-truths. Basic facts about UN resolutions, the Oslo peace process and what happened at Camp David are barely known. The media have been instrumental to the Israelis in making their side of the conflict known to Americans. Israel, a US ally, is far and away the largest recipient of American aid. Ariel Sharon says his country is the "US bridgehead in the Middle East." For the Palestinians, finding a receptive audience that does not prejudge them is difficult. They are the threatening, dark Other, speaking a strange language and practicing an alien religion. Images of angry and swarthy men wearing kaffiyehs and brandishing weapons are the staple of network broadcasts. Outside the US, in Canada, Europe, Asia and even in Israel itself, the media picture is wider and there is a greater range of information.
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Audio Interview - Radio Interview on Cultural Studies & MEFIn an interview with Professor David Lenson of the University of Massachusetts, Sut Jhally discusses the Media Education Foundation and its relationship with cultural studies and the academy.
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Audio Lecture - Media and the Progressive MovementIn a keynote address at the conference of Rethinking Marxism in October of 2006, Sut Jhally talks about the current state of progressive media and challenges it faces.
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Audio Lecture - Spin Room: Public Relations & the Recification of LanguageIn this lecture, delivered at Smith College at a conference on "spin", Sut Jhally talks about why and how politcal elites insist on controlling language and the categories of thought.
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